We make every project a unique experience
We are a hotel consultancy with more than 20 years of experience and presence in more than 4 countries.
Being aware of the gap between the profitability of small independent establishments and large hotel chains, has contributed to the evolution of its services offered, in order to bring its know-how adapted to each need and type of customer. The key to success lies in a 360º view that does not exclude any area of the business, in order to align strategies and actions.
Alexis Barceló
CEO & Founder
Master in Corporate Finance from ESADE Business School and Master in Hotel Management from CETT_UB.
With over 20 years of experience in the hospitality industry, he previously served as General Manager and COO of Hotel Chains and Independent Hotels, negotiating deals and strategic alliances from tourist rental properties, small and medium-sized hotels to some of the largest companies in the travel industry.
Currently, he works as an Associate Professor in Universities and International Business Schools, as a Consultant, Lecturer, Real Estate Investor and Financial Advisor in various sectors of the tourist rental industry. He founded ABAL Consulting: a consulting firm that enables Hotels, Vacation Rental Properties, B&Bs, Hostels… to predict customer demand, maximize revenues and profits by combining hotel management expertise with an effective and disruptive combination of user-friendly tools, coaching, and processes.
We are a pay-for-performance consultancy. Our clients obtain an average increase of 37% in the first 12 months.
Cristian Espinosa
«As a Data Analyst, I am deeply passionate about uncovering insights through data. I believe data is not just numbers — it’s the key to informed decision-making and impactful innovation. In the hospitality sector, leveraging data can drive smarter revenue management, optimize occupancy, enhance guest experience, and anticipate market trends with greater accuracy.»
Philippe Van Dam
«I believe that with the right mindset, in our business just as in life, we either win or we learn. In any case, we all grow. In your case, we grow your business»
Krishna Morales
Growth Manager
“It’s inspiring to see how great results can be achieved by promoting a work culture where big ideas are born from teamwork, a positive attitude is a foundational driver of change, and data plays a key role in making well-informed decisions.”
Ion Hang Thang
Revenue Manager
“Strategic intuition is the mental shortcut that emerges from the rigorous data processing and experience, converting information into immediate insight. It is the ability to synthesize data into quick decisions, where methodological rigor blends with the agility of instinct.”
We are part of your growth team
In ABAL Consulting we have found a key partner that is fully aligned with this value that we consider fundamental in the proposal that we want to transfer to the market, both as a partner and as an organization. From the very first moment, we are making the fruits of this collaboration tangible. Thanks to ABAL MyReports we have the opportunity to make decisions in a more agile way and we have the key indicators to measure the performance we are having with a surprising level of detail. This is the beginning of a partnership that we are convinced will make a difference both for the company and for our service.
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